Vol.1  No.11   2012
OPERATION STRATEGIES FOR COCA-COLA VS PEPSI COMPANIES TO ATTRACT THEIR CUSTOMERS
Mojtaba Saeidinia, Mehrdad Salehi, Seyyedeh Mehrsa Hashemi, Yasaman Darabi darabkhani and Behrooz Ahanijan
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This study tried to identify the impact of Operation strategies for Coca-Cola Vs Pepsi companies to attract their Customers. Nowadays, economies are becoming more entwined than ever, any possible method that can be used in supporting the building of global brands is appealing. The characterization of the soft-drink industry for decades has intense rivalry between Coca-Cola and Pepsi. Coca-Cola Company ruled the soft-drink market all through the 1950s, 1960s, and early 1970s in this chess game of big firms. Not only can it be difficult to understand consumer behaviour and target groups’ needs on the domestic market, but also for multi-national companies, this is an even greater struggle. Despite the fact that most of the world’s consumers have certain things in common, their values and attitudes, as well as behaviour are often different. Moreover, the study encompasses three specific target groups in Sweden that have been divided in accordance to age, and thus we do not look at the entire consumer population and as a result, generalization is not obtained. Finally, we have concentrated on age segmentation, and thus other demographic variables are not observed.