Vol.2  No.2   2012
Social Networks and Older Users: An Examination of Attitudes and Usage Intentions
Ron Lennon and James M. Curran
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This paper examines the over 50 year old segment of social network users. The percentage of this segment’s usage of social networks has been increasing rapidly. We developed and tested a model which illustrates how antecedent beliefs influence a user’s attitude toward a social network and how that attitude influences the user’s intentions to engage in different social networking behaviors. A convenience sample of 223 useable questionnaires was collected for this study. Based on our research older users of Social networking sites appear to find social networks useful, enjoy using them, have a positive attitude towards them and are influenced by other users of social network sites.