Edição Especial Brasil - 2015, April, Issue
COMPETITIVE INTELLIGENCE AND COOPERATION IN CLUSTERS: A Study in Uberlândia´s Furniture Sector.
Wender Rodrigues de Siqueira, Valdir Machado Valadão Júnior, Cristiana Fernandes De Muylder and Márcio Lopes Pimenta
[01-12]  [PDF]

The information has gained a strategic role within organizations seeking to provide competitive advantage through competitive intelligence. Thus, we highlight studies on Cluster, like this, which sought to identify and analyze the interest and the availability of entrepreneurs Cluster Furniture from Uberlândia to share strategic information and intelligence relating to organizational macro and microenvironment. We adopted this quantitative research - descriptive and applied - the case study. The results indicate interest and willingness of entrepreneurs in information sharing. However, the incipient exchange shows the need to build mechanisms of interaction between companies.

THE PERCEPTION OF COOPERATES AS CUSTOMERS IN INFORMATION PRECESSING AND LEARNING IN CREDIT COOPERATIVES
Adriano Dias de Carvalho, Rumeninng Abrantes Santos, Christiano França da Cunha, Nadia Kassouf Pizzinatto, André Luis Bertassi and Antonio Carlos Giuliani
[13-22]  [PDF]

The way information and learning are spread directly affects the perception cooperates have of the system in which they are. This paper searches understanding the cooperative system, in particular the study of the needs of constant educational processes for cooperates. It was conducted a case study developed through participant observation in a mutual credit and economy cooperative, which gathers fabric retailers from Minas Gerais, Brazil. Methodology was supported by combining research techniques, such as interviews and convenience sampling. The aspects observed were: motivation, commitment, creativity and initiative, training programs and corporative communication. This paper aims to be a contribution to the implementation of learning processes in cooperatives, focusing on aspects that can be considered as stimulus to improve the perception of cooperates.

MEASUREMENT AND EVALUATION OF TRANSACTION COSTS ON PUBLIC PROCUREMENT
Cristiano Fim and Roquemar de Lima Baldam
[23-35]  [PDF]

The applicability of the transaction costs theory provides important information for decision making and for understanding organizational arrangement, however the theory is scarce of measurement methods. This research conducts a quantitative approach from the perspective of the transaction costs theory in the public procurement scenario. It was possible to identify three main groups of factors that motivate transaction costs: the direct labor, supervision costs and facilities costs. The activity levels of public procurement departments were expressed in three perspectives: the number of processes, the number of items and total amount procured. Statistical analysis of the data identified that transaction costs can be mitigated through the implementation of comprehensive procurement processes. It was also identified the existence of asymmetry between transaction costs and activity levels, which brings evidence of inefficiency and underutilization of organizational arrangements adopted.

MANAGEMENT SYSTEM AND PLANNING OIL PRODUCING AREAS ON REACTIVATION
Ana Paula Maia Tanajura, Eduardo Oliveira Teles, Francisco Gaudêncio Mendonça Freires, Ednildo Andrade Torres and Herman Lepikson
[36-44]  [PDF]

Since 2005, the reactivation of economically marginal oil and gas fields is debated. In recent years, some initiatives have been taken to ensure that small and medium companies of the sector to invest in these areas that are not priorities for large companies. The reactivation of these commonly called mature fields brings with it a number of uncertainties with regard to the production and consequently its management efficiently and cost effectively. This paper presents a hybrid system that assists the decision on reactivation process these areas, using decision support techniques. From the identification of relevant variables in managing operations of these fields and analysis of technical reports and related documents to the auctions that have already occurred, shows the system information flow and how to use it is useful for management.

IMPACTS AND LEGACIES OF SPORT MEGA-EVENTS: Soccer World Cups 2006, Germany, and 2010, South Africa
Tassiana Hille Pace and Letícia Peret Antunes Hardt
[45-57]  [PDF]

Currently, are recurrent the studies about the subject of sports mega-events, highlighting many questions about constraints, impacts and legacies for their countries and host cities. In this context, the general objective of this paper is to analyze the main results of the editions of the World Cup Men's Soccer in 2006 and 2010. Essentially supported by documentary research sources, the research exposes aspects – positive and negative – most important of these competitions in the categories of urban planning process, infrastructure, public policy, social legacies, environmental management, sustainability, tourism and socioeconomic attractiveness, making it possible to build a database of references for the correction or mitigation of adverse situations caused by the World Cup 2014 in Brazil, as well as for the enhancement of beneficial consequences to the Brazilian society.

ORGANIZATION-ENVIRONMENT COEVOLUTION: A case study of a Brazilian retailer networking
Aline Lourenço de Oliveira, Cleber Carvalho de Castro and Daniel Carvalho de Rezende
[58-67]  [PDF]

The article is the research problem the question of how the horizontal interorganizational networks come from? This study seeks to answer this problem by addressing the co-evolution. Coevolution is a theoretical approach that analyzes the movement and interaction between organizations and their environments that result in new organizational formats. The study was conducted in a Brazilian supermarket networking in southern of the State of Minas Gerais. The goal is to characterize the behavior of supermarket in the formation of network-based approach to coevolution. The methodological procedures were qualitative case study, semi-structured interviews and content analysis and descriptive data. The analysis model analysis dimensions involved as the macro-environment, the microenvironment and the environment task. Research has shown signs of coevolutionary behavior in network formation. The coevolution behind a more comprehensive understanding of organizational behavior. This approach allows to overcome limitations of rigidly defined visions that explore, for example, purely deterministic features of the macro level, such as natural selection, or proactive at the micro level, such as strategic choice.

ORGANIZATIONAL COMMITMENT: Evaluating University Professors in Differentiated Working Hours Regimens
Jorgiane Suelen de Sousa Luiz Carlos Honório
[68-81]  [PDF]

The main target at this research was to analyze how the organizational commitment and the working hours are related in a private higher educational institution from up- country, in Minas Gerais, according to the Medeiros´s multidimensional approach (2003). This approach extends the Meyer and Allen´s model dimensionality (1991), measuring the existence of seven bases involved with the organizational commitment: the affective one; the obligation to remain/ the commitment; the performance charge; affiliating; lack of rewards and opportunities, consistent line of activity and lack of alternatives. The research counted on the participation of 187 professors of higher education, placed in the following working hours: full time; part time and hourly. The proposed study was carried out through a case study, using some quantitative and qualitative techniques so as to collect data. For the collection of data, the EBACO scale was adopted (Organizational Commitment Basis Scale) built and validated by Medeiros (2003), composed of some closed questions in a concordance scale format, Likert kind. The quantitative data analysis aimed to compare the organizational commitment results, according to the EBACO scale regarding the employment scheme of the study participating teachers, as well as in accordance with the demographic and occupational information of those surveyed, using Friedman, Mann-Whitney and Kruskal-Wallis statistical tests. After the quantitative measurement and based on its main results, a qualitative analysis through 19 interviews with a group of teachers was accomplished, chosen and knowingly split according to the sex, the age, level of schooling and working scheme. Analyzing the three working hours schemes of the teachers participating in the study, a high commitment on the following bases: obligation for the performance; the affective and affiliation was observed; in which the full- time professors and the hourly ones revealed higher scores in this regard. The most significant indicator found when it comes to the performance obligation was associated with the concern over the good function performance in the institution, in the affective basis turned to the identification with the institution philosophy and in the affiliating basis, it is all about the group pertinence feeling. Women revealed wider beliefs that must keep certain attitudes and rules of the institution for maintenance purposes at work, and men believe that they´d have a little more alternatives in the educational labor market if they left the institution in which they teach. Teachers over 40 say they feel more confident to leave the institution, supported by the background and acquired experience, the professionalization and the kind of job that is developed. The expert teachers claim to be really positive in order to leave the institution, whereas they might have much better job opportunities outside the institution. The full-time professors were more recognized by their colleagues while the part-time and the hourly ones complained more about the lack of rewards and opportunities arising from the institution.

AGRICULTURAL MODERNIZATION IN PARANÁ: A Study in the Cities and Mesoregions
Nelson Guilherme Machado Pinto, Bruno Pereira Conte and Daniel Arruda Coronel
[82-93]  [PDF]

The objective of this paper is to investigate the differences between the levels of agricultural modernization of mesoregions and municipal districts from the state of Paraná by creating an Agricultural Modernization Index (IMA). In this sense, twenty-four variables of agricultural modernization were collected for the 399 cities of the state for the year of 2006 using the factor analysis as a method for the construction of the IMA. The average value of the IMA for the state of Paraná was 62.12%, which shows a high value compared to the national average. It appears that the city of Entre Rios do Oeste had the highest level of agricultural modernization. However, the city of Itaperuçu was the one with the lowest degree of agricultural modernization. By analyzing the mesoregions, it is noteworthy that the Southwest part of the state had the highest degree of modernization, while the Paraná metropolitan area had the lowest index of modernization, because it suffered greater impact of industrialization. The main modernization factors in Paraná, obtained according to the literature were: the use of technological equipment in relation to the use of the exploited land and investments in agriculture.

FACTORS THAT INFLUENCE THE VALUE PERCEPTION OF PORTABLE ELECTRONICS DEVICES
Washington Romão dos Santos, Teresa Cristina Janes Carneiro, Ralf Luis de Moura, Claudio Zancan , Antonio Carlos Silva Costa, Waldemar Antonio da Rocha de Souza and Manoel Cavalcante de Lima Neto
[94-109]  [PDF]

The present study aims to evaluate the factors that influence the value perception of portable consumer electronics devices such: smartphones, tablets, ultrabooks, and readers of e-books. This quantitative research considers as main references the Technology Acceptance Model (TAM), the Theory of Diffusion of Innovation (RTD), the Unified Theory of Acceptance of Technology (UTAUT), and Social Influence (SI). The Cluster Analysis allowed the identification of three distinct groups of consumers: Innovative, Followers, and Late Adopters. The Analysis of Variance (ANOVA) showed a significant difference between the means of the factors associated with acceptance of technology for the analyzed groups. The survey results indicate that organizations should know better consumers of these portable devices doing actions aligned with each adopter profile.

STRATEGIC PLANNING: A Brazilian Agribusiness Enterprise Case Study
Augusto Barros de Castro, Cristiano Descovi Schimith, Annibal Scavarda, Andreas Dittmar Weise, Guilherme Vaccaro and Sandro A. M. Bittencourt
[110-125]  [PDF]

The importance of the strategic planning implementation in rural properties, which are one of the biggest sources of income nowadays in Brazil, provides to the rural producers an improvement of the management methods, adding value to their production and improving the agribusiness results. Given this scenario, this research presents the case study of a rural property in the countryside of the State of Rio Grande do Sul, Brazil. This is a qualitative research, where the data were collected through a method that analyzed the current strategy, being allowed to define the enterprise’s mission, its opportunities and threats, and then the main strong and weak points. The suggestion of this research is to make an annual revaluation of the strategic planning in order to adapt the actions of the enterprise to the environmental changes, as they were positive for the enterprise’s growth. In this way, it was possible to establish the strategies and goals that will determine the future of the enterprise.

THE MAGICAL KINGDOM OF ORGANIZATIONS: An Environment for the Resonance of the Narcissist Narrative
José Samuel de Miranda Melo Júnior and Carlos César Ronchi
[126-138]  [PDF]

This article aims to analyze the manifestations of narcissism in the organizations. In order to carry out this analysis, it was based on a construct of the organizational and narcissistic literature, with posterior survey, interpretation and categorization of CEOs' speeches from large Brazilian companies highlighting in the "pop-management". The research has an interdisciplinary exploratory character and treats of the analysis of speeches. The study registers the narcissistic resonance in the managers' narrative, with aesthetic responses and polymorphs, translating a symbiosis in the corporate governance. This confirmation reinforces the seductive character of organizations in the capture and imprisonment of individuals.

PRACTICES STRATEGIC AND STRATEGIC RESULTS IN A PUBLIC INSTITUTION OF HIGHER EDUCATION: Case Unila
Adriana de Sousa Lima, Daniel Teotonio do Nascimento and Silvana Anita Walter
[139-150]  [PDF]

This study, under the conceptual skeleton of the Strategy as Practice, aims to understand how the strategic practices relate with the strategic results of a Public University. Researches about the relation between strategic practices and strategic results have been the focus of some researchers, however, there are few empirical studies with evidences that support this relation, what provides challenger caracteristics for this kind of research. To achieve the goals it was opted for qualitative study and explicative caracteristic. It is expected that the research results contribute and stimulate the discussions about strategic theme as practice and promote reflections about the complexity involved in the process of formation of strategies for the growth of the institutions, in particular the public ones, given their specificities. It is concluded that there is a strong relationship between strategic practices developed by subject of this research with the strategic results of the institution.

KNOWLEDGE MANAGEMENT AND ORGANIZATIONAL LEARNING: An analysis from the perspective of social and semantic networks
Renato Neder, José Carlos Marques and Janaina Sarah Pedrotti
[151-166]  [PDF]

This research aims to analyze the fields of knowledge in organizational learning (AO), Knowledge Management (KM) in terms of their inter-relationships and boundaries and identify research fronts that have the potential to excel in the studied fields. Therefore, uses a network perspective and proposes the development of a methodological framework that jointly use the social network analysis approaches (Social Network Analysis - SNA) and the analysis of semantic networks (Semantic Network Analysis - SN). The proposed methodology is primarily quantitative, bibliometric, exploratory and longitudinal. The possible contributions of this research can be structured in two parts. The first refers to the methodology for the analysis of social networks and semantic networks are shown complementary perspectives. The second is theoretical, since the examination data search fronts shows that potentially can highlight areas of AO and GC.

EMPREENDIMENTOS ECONÔMICOS SOLIDÁRIOS E AS NOVAS TENDÊNCIAS DAS RELAÇÕES DE TRABALHO: O caso da Coopernorte
Cláudia Herrero Martins Menegassi, Evandro José da Cruz Araújo, Rita Berardi and Nelson Tenório Junior
[167-176]  [PDF]

The difficulty in entering the labor market is presented as a thriving problem in Brazil, both the lack of jobs and the new requirements that arise in this market, such as the dynamism of performing multiple tasks commitment to the company and the ability to work as a team are the new trends in labor relations, pointed out by the authors. Due to unemployment problem arise Solidary Economical Enterprises (SEE) which aim create alternative sources of income to those unemployed people. Furthermore, it has its own culture for labor relations. However, the SEE would be acting within these new trends of labor relations? Through a study in Coopernorte - Maringa North Cooperative separators of Recyclable Materials and Services - it was observed that several of these trends are present and, despite difficulties in apply it, they are seen as necessary for the development of cooperative.

INDICATORS OF SUSTAINABILITY FOR PUBLIC HEALTH IN SOUTHERN MINAS GERAIS: A Comparative Analysis
Lauisa Barbosa Pinto, Ana Alice Vilas Boas, Nayara Rezende Silva, Ana Alice de Souza Pires, Raquel Finamor Cardoso and Eduardo Fráguas Adell
[177-190]  [PDF]

Public health has become a reference for public policy studies, since hospital organizations have demonstrated inability to meet effectively and efficiently all society’ needs. Thus, we suppose the application of some managerial tools is indispensable to public hospitals evaluate their activities, identify deviations in operational and managerial procedures, and draw management strategies that offer bases for decision making in order to guarantee the sustainability of these hospitals in Minas Gerais and in the country as a whole. Given the above, the objective of this study is to analyze the dilemmas of management and sustainability of hospitals in southern Minas Gerais. In order to achieve this aim, we applied the questionnaire known as "Sustainability indicator for the 3rd Sector: a self-application tool" elaborated by Peabiru Institute, financed by the Avina Foundation, in 2001. It encompassing seven indicators: strategic planning; people management; financial management; administrative management; knowledge management; resource mobilization; and institutional communication. Through sum of the points of sustainability indicators we may conclude that the items: people management, administrative management, communication management and resource mobilization need to be improved in the institutions surveyed and probably in other public health institutions of the state of Minas Gerais, because these indicators showed the lowest scores in the group of sustainability indicators.

DIMENSIONS OF INFORMATION IN EXECUTIVE SECRETARIAT A Focus about the Relationship of Professionals Operating In the Region of Guarapuava (PARANA) – BRAZIL
Laís Pereira Ferreira dos Passos, Juliane Sachser Angnes, Marcel Luciano Klozovski, Carla Marlana Rocha, Zoraide da Fonseca Costa and Sandra Mara Matuisk Mattos
[191-207]  [PDF]

This study proposes as its goal to discuss in the professional-practical ambit the three dimensions of information in secretariat proposed by Raimundo Nonato Junior (2009) in his book entitled "Epistemology and Theory of Knowledge in Executive Secretariat", once the current scenario of organizations of knowledge values and understands the importance of information management, focusing on the skills and competencies that are directly related to the profile of adviser . This is a research with a qualitative approach with a descriptive character in which the data was collected by depth interviews with five professionals graduated in the course of the Executive Secretariat (baccalaureate) that operate in medium to large companies of Guarapuava region - Paraná. It is considered that the development of knowledge will have implications not only for the management process, but also to the organizational structure as a whole. In this sense, developing information management encompasses the skills and competencies that are directly related to the professional knowledge as secretary manager profile, using concepts from related fields to engage with the practices and knowledge of the executive secretarial. The results showed that any way the secretarial knowing and doing are limited only to technical and tactics activities, and organizational demands point to mature and competent professionals, capable even of being part of strategic dome of knowledge organizations.

THE RELATIONSHIP AND THE INFLUENCE OF STAKEHOLDERS IN THE STRATEGIC PERFORMANCE IN A UNIVERSITY OF SOUTH OF SANTA CATARINA (BRAZIL)
Mariléia Maciel, Gisele Silveira Coelho Lopes, Melissa Watanabe and Cristina Keiko Yamaguchi
[208-222]  [PDF]

The present study describes the relationship and the influence of stakeholders in the strategic performance in a University of South of Santa Catarina (Brazil). The theoretical framework was used the theory of stakeholders, the approach and classification of Stakeholder Mitchell model, Agle and Wood (1997) and the influence of stakeholders on strategic performance. This was a qualitative study that consisted in a field research with recorded interviews and semi-structured guide. Interviews were conducted with seven (7) employees, of which four (4) directors of Academic Units, one (1) Pro Rector of Finance, one (1) Manager of Logistics and heritage sector and the current Rector (President). The survey results indicate the classification of stakeholders in the model of Mitchell, Agle and Wod (1997) identified which that academics, managers, employees, community and federal law education, are the ultimate stakeholders. Teachers are identified as dominant, suppliers as demanding, and dangerous as the government stakeholder.

THE OPERATIONAL DIMENSION OF AN INTEGRATED MANAGEMENT SYSTEM FOR HIGHER EDUCATION: Architecture of Mees
Angela Cristina Corr, Vitor Francisco Schuch Júnior, Júlio Cezar Siluk, Andreas Dittmar Weise, Tatiane Sartori and Iveti Magalia Caetano Rodrigues
[223-232]  [PDF]

This work aimed at presenting the operational dimension of an integrated management system for higher education, called Strategic Map of Higher Education (MEES, in the Portuguese acronym). MEES is a scientific and technological innovation to the administration of higher education. From a methodological perspective, this study falls into the quantum approach. Under this approach, the Institutional Development Plan (IDP) is a system composed of two dual and complementary subsystems: the performance measuring subsystem and the behavioral archetype pattern observation subsystem. Study result expectations include: providing assessment and monitoring of long-term strategy; creating, through MEES, an agenda to assess sustainability, continuity and social responsibility of policies and strategies for higher education; creating opportunities for an optional paradigm to university management that is able to engage, in a dual and complementary manner, plans, objectives, goals and results with the human dimension.

THE PROPOSAL FOR GOVERNANCE SYSTEM CORPORATE STRUCTURE AND MANAGEMENT OF SUCCESSION TO A COMPANY OF PLASTIC PROCESSING INDUSTRY
Thatiana Tomaz , Rafael dos Santos and Milla Lúcia Ferreira Guimarães
[233-244]  [PDF]

The family businesses found around the world generate income and work, besides of significantly moving the economy of many countries. Not only by contributions in business, but also for the creation of an open investment environment, secure and transparent. Family businesses face several problems, the main is the relation between business and family under the succession. This study analyzes the organizational structure and succession planning of a group of plastic processing companies in the industry in order to show how best to adapt the Corporate Governance model. Therefore, we performed a descriptive qualitative approach. As for the procedures, the research is characterized as a survey, bibliografic and participant. It was found that the company's structure does not fit the statements made by the Corporative Governance System idealized by IBGC, and also the business succession needs to be structured. Based on aspects such as design of the family business, the succession process and tools to family support succession and the structuring of companies, it was suggested the adequation of some systems of corporate governance as part of efforts for the company to plan the future succession and thus ensure its perennity.

MANAGEMENT PLAN IN THE FEDERAL BRAZILIAN UNIVERSITIES: A Look Under The Perspective Of Sociological Institucionalsm
Odemir Vieira Baêta, Jorgiane Suelen de Sousa, Luiz Marcelo Antonialli and Mônica Carvalho Alves Cappelle
[245-256]  [PDF]

The aim of this article is to discuss how was the process of adopting the functionalist tool of strategic planning in the Federal Institutions of Higher Education (IFES) Brazilian. It is presented as a theoretical and analytical support the sociological approach because, unlike the others, presents a cultural perspective and highlights the role of cultural norms and the broader institutional context elements. It appears that the process of institutionalization in universities promotes increasingly, organizational changes that are substantial and a high degree of formalization for them to continue working. Institutional environments of Brazilian IFES are conditioned by an environment of hard and supported regulation specifically for determinations prescribed by regulatory and supervisory bodies of the Union. This rules and standards in the federal ambience are significant sources of isomorphic changes in IFES. It appears that the professional support of high level technicians in Brazilian IFES, civil servants career with an academic background in Business Administration or a related field in the construction of strategic planning allows more legitimacy in this field, which implies credibility and institutional support.

THE IMPACT OF GOOD GOVERNANCE PRACTICES ON THE COST OF DEBT OF BRAZILIAN COMPANIES
Bruno Caroprezo and Andre Carvalhal
[257-265]  [PDF]

This study examines the relationship between corporate governance and cost of debt of Brazilian listed firms from 2003 to 2009. To measure the quality of corporate governance, we use the index of Carvalhal and Leal (2005), the listing on the governance levels of BM&FBovespa, and the presence of ADRs in the U.S. Our results indicate that firms with better governance have lower cost of debt.

ANALYSIS OF COMPARATIVE FUNDING FOR CONSTRUCTION INDUSTRY IN BRAZIL
Paula Oliveira Ferreira da Silva, Luís Filipe Rossi and Hélio Arthur Reis Irigaray
[266-281]  [PDF]

The construction industry in Brazil has in recent years enjoyed a high growth rate. The state of the internal environment associated with the opportunities arising from the housing deficit streamlined the real estate market. However, the high costs involved with real estate development require the financial managers of these organizations to develop new ways of fundraising. This article seeks to compare two forms of funding—the Housing Finance System and securitization. The former represents the traditionally used means and the latter represents a recently developed method. The article also seeks to answer the following question: Could the current crisis in the real estate sector be attributed to securitization and the euphoria it caused with its large influx of funding? In answering this question, the paper presents and analyzes the structures of the models and their respective advantages and disadvantages, taking into account aspects such as cash management, cash flow, and legal aspects.

DETERMINING FACTORS OF THE INFORMATION DISCLOSED IN THE MANAGEMENT REPORTS OF BRAZILIAN OPEN COMPANIES
Fernanda Fernandes Rodrigues and César Augusto Tibúrcio Silva
[282-298]  [PDF]

This study identifies what the determining factors that have influenced the evolution of the information disclosed in the Management Reports of Brazilian open companies in the period dating from 1997 to 2010. For this a study was conducted of the MR of 130 companies (which represents 71% of the population, approximately) and three investigation techniques were utilized: content analysis, format analysis and legibility analysis. The results presented by the legibility analysis were the reports are difficult to read. With time, on average, companies have been increasing the amount of information and the MR are presenting a wider spectrum of topics. With time and the complexity of the market the companies have a tendency to present more visual aids in their reports; and that the size of a company’s report is connected to the size of a competing company were corroborated.

TRANSACTION COSTS AND INTERORGANIZATIONAL NETWORKS: Empirical Evidence in Studies on the Networks Influence on Transaction Costs
Ney Paulo Moreira, José Willer do Prado, Luiz Kennedy Cruz Machado, Mônica Carvalho Alves Cappelle, Gideon Carvalho de Benedicto and Francisval de Melo Carvalho
[299-312]  [PDF]

This study aimed to discuss the role of the interorganizational networks in the reduction of transaction costs. A bibliographic research was conducted with literature review aiming to identify empirical studies which approach themes of transaction costs and interorganizational networks, seeking arguments which would contribute to the proposed discussion. The researchers found that, benefits provided by the reduction of production costs, aspects related to the insertion or expansion into the market, promotion of collective learning, information sharing, inovation process facilitation, among other factors are indicated as motivators for the companies to form networks. However, it is only possible to attain economic benefits from the interoganizational networks when the agents can manage adequately their contractual relationships or when there are trust bonds between them, which reduces their transaction costs. Another finding was the existence of organizations that keep relationships only for their institutional ties with other network agents, without actually attaining economic benefits.

DEVELOPMENT OF AN ANALYTICAL TOOL FOR COMPETITIVENESS DIAGNOSIS OF BIODIESEL PRODUCTION CHAIN IN THE STATE OF BAHIA
Marcelo Santana Silva, Francisco Lima Cruz Teixeira, Ednildo Andrade Torres, Fábio Matos Fernandes and Angela Machado Rocha
[313-331]  [PDF]

The National Program for Production and Use of Biodiesel (PNPB) innovates by defining the mandatory inclusion of family farmers in the biodiesel supply chain in Brazil.Given the constant growth in the the Brazilian biodiesel market, the productive chains of Bahia state have been organizing to meet the demand regarding the volume of raw materials,as well as the quality of the final product sold. In Bahia, the various economic agents face the challenges of regional dynamics with several socio-economic and environmental problems that compromise the sector's competitiveness. Thus, the study aims to develop an analytical tool of competitiveness for the Production Chain of Biodiesel in Bahia, in order to meet the various links in the production chain, more focused to their daily problems of their local or regional reality. It is Ibased on information collected in previous studies on biodiesel production chain, competitiveness diagnostic models, and in interviews conducted in an intentional sample of sixteen key chain actors (institutions, mills, cooperatives, overwhelming, consultants and researchers) .The aim is that any production chain of biodiesel to be searched can apply this tool, enabling market players involved can be inserted successfully in the new competitive environment. Hence, this research in addition to being consistent with the academic perspective, will be a useful tool for all the supply chain agents.

NEW CONTEXTS DEMAND NEW LEADERS: A HISTORICAL REVIEW OF RESEARCH ON LEADERSHIP
Ricardo Schaefer, Italo Fernando Minello, Rejane Oliveira Pozobon and Vânia Medianeira Flores Costa
[332-343]  [PDF]

Globalization of international markets, advances in information technology, challenges regarding the sustainability, and difficulties and changes imposed by the international economic crisis have generated an expectation in relation to new forms of leadership. Through a literature review, this article rescues the role of leaderships in organizations, highlighting their importance in economic and social landscape marked by rapid and strong transformations. This article also gathers and confronts the main definitions and understandings of the leader, presenting the historical development of research on leadership, their changes over the decades and contributions to the development of management studies. Analysing the historical changes undergone by the figure of the leader, it is clear that contemporary issues are imposing new challenges to organizations, demanding and making room for new leadership styles.

LOGISTICAL ARRANGEMENTS: An Analysis Exploratory the Different Categories and Functions Especially the Logistics Platforms
José Soares Pires, José Matsuo Shimoishi, Tafarel Carvalho de Gois, Adelivio Peixoto Filho, Gerardo Pereira de Sousa and Rogério Passos de Paiva
[344-353]  [PDF]

The propose of this paper is to realize a describe analysis and exploratory logistics platforms of maner propose a reflexion about characteristics and operation of this organizational arrangements in the Brazil to the reader. Its initially to present classification and kind platforms, related wich of importance for a certain logistics chain. As parameter of theoretical research reveal that localization and fall of service levels are commonalities for an implantation of platforms. Lastly the article evidence in wich Brazil are to use differents formats of platforms, in which reason economic diversity and territorial expansion it become possible to categorize them whithout one of the following types. Industrial condominium, modular consortium and logistics condominium, solutions to the bottlenecks for triad logistics: warehouse, stocks and transport.

RELATIVE RELEVANCE TO QUEUES FOR CUSTOMERS OF A CHAIN OF FAST-FOOD
Danielle Kolansk, Uajará Pessoa Araujo, Paulo Fernandes Sanches Junior and Fabrício Molica de Mendonça
[354-366]  [PDF]

The objective was avaliate the relative importance of the queue, more specifically, the perceived time in the queue, compared to other indicators that affect the evaluation of quality of service offered by a store fast-food chain located in malls. Following indications taken from the literature of Queueing Theory, was implemented this case study, with descriptive and explanatory bias, predominantly quantitative with statistical data collected from a structured questionnaire. The data indicate that the queue is not the most important aspect in choosing the Store, because other factors act as qualifiers. But, in the other hand, also indicate that the Store, at peak times, works at the acceptable limit in terms of size and length of queues or that the system is auto-ajustable.

SOCIAL CONTROL OF THE BRAZILIAN PUBLIC ADMINISTRATION: Construction concept with bases in the Democratic Theory and Legal Matrix
Nelson Russo de Moraes, Denise Pereira de França, Sérgio Leal Mota, Sergio Silva Braga Junior and Francisco Gilson Rebouças Porto Júnior
[367-376]  [PDF]

The new era of representative democracy, started from the crisis of civil participation call evoked the search for alternatives and instruments that could increase civic engagement and citizen participation. In this scenario, the social control over the state plays an important role by serving instrument for external accountability on the state. The World Wide Web - the Internet - has increased the possibilities for strengthening the social control over the state, but brought new problems that hinder transparency in public accountability. This article deals with the matrix of social control over the State in Brazil, from the perspective of contemporary democratic theory, as well as from the legal system, which is also the fruit of democracy. Therefore, this article is intended to assist the central understanding that the two angles (of democratic theory and the legal system) complement each other in effective social control over the State in Brazil.

PREDICTION OF THE BOVESPA INDEX BY MEANS OF ARTIFICIAL NEURAL NETWORKS
Renata Laíse Reis de Souza Roca and Anderson Luiz Rezende Mól
[377-390]  [PDF]

The study was intended to examine whether the Artificial Neural Networks (ANNs) are an adherent method for the prediction of the Bovespa index (Ibovespa) behavior. To this end it was developed a quantitative study, from economic and financial indexes, produced two ANNs models and a control model GARCH (1.1). The result analysis compared the results of three models forecasts with historical data and studied their prediction errors through the MSE, RMSE, MAE, standard deviation, U of Theil and forecasting encompassing tests. It was concluded, to the series of data studied, that the Artificial Neural Networks are a more adherent model of behavioral prediction of Ibovespa than the traditional models of time series, represented here by GARCH (1.1).

DO THE CAPITAL STRUCTURE THEORIES APPLY TO THE FINANCIAL INSTITUTIONS?
Alexandre Franco De Godoi, José Odálio Dos Santos and Valéria Regina Bertoncelo
[391-403]  [PDF]

The capital structure is one of the most subject studied and considered controversial in the Corporate Finance Theory. Much of the theoretical-empirical studies developed were in different industry segments, with approach to making funding decisions by its managers. In particular financial institutions, there is some shortage of these studies. With this, we question: Do the Capital Structure Theories existing are applicable in the review process of the financial leverage of financial institutions face the specific characteristics of this segment? The exemplification is that the financial intermediation activities are subject of the regulators supervision, mainly in their level of operational limits weighed the risks of transactions. The segment specificity leads to constant search for the optimum capital structure therefore of transaction leverage levels, risks assumed and expected returns. There is evidence of applicability of the determinants of capital structure for financial institutions, especially those related to regulatory requirements of Basel and capture of deposits. In addition, there is no conclusive studies others. The theories developed so far, added strategic variables; macroeconomic and industry-specific may be applicable to financial institutions. This theoretical essay aims to synthesize the theories of capital structure, analyze the results and their application in other industry segments such as financial institutions.