Edição Especial Brasil - 2015, February, Issue
QUALITY OF WORKIING LIFE: STUDY CASE IN BRADESCO SEGUROS S.A. – BRANCH IN JUIZ DE FORA, MG STATE
Ana Valéria Vargas Pontes, Bárbara dos Santos Oliveira, Juliana Maioli Lawall Bernardo, Karen Estefan Dutra and Rhaiza Aparecida Amaro dos Santos
[01-09]  [PDF]

In the current organizational context, Quality of Working Life is prominent in organizations. The concern is to make the work environment a better place, with proper working conditions and attractive benefits, generating integration between collaborators and aiming at fulfilling their needs, and consequently the increase of productivity and business results. Thus, the present paper is intended for presenting the importance of the quality of working life and the need for managers to appreciate their collaborators because they are their intellectual capital and affect directly on the productivity of the company. We adopted a study case in the insurance company Bradesco Seguros SA by using the model of Limongi-França, the BPSO (Biological, Psychological, Social and Organizational), which addresses the need for balance between the interests of the organization and expectations of collaborators within the "biopsychosocial complex." It was concluded that collaborators are partially satisfied, and that there are aspects that must be worked out by the company.

STRENGTHENING INNOVATION THROUGH STRATEGIC ALLIANCES: A Case Study in a Dairy Industry
Jorgiane Suelen de Sousa, Luiz Marcelo Antonialli, Warlei Tana, Donizeti Leandro de Souza and Robert Delano de Souza Correa
[10-21]  [PDF]

This study has the objective of evaluating how the strategic alliances influence and strengthen business innovations, identifying the innovation processes, strategic alliances and the relation of the innovations with the strategic alliances in a dairy industry. The research was performed from in-depth interviews, investigating the characterization of the business, innovations, strategic alliances and the relation of the alliances with the innovations, the results showed high relation between the alliances and the innovation processes, presenting that this was only made possible through the creation of strategic alliances, indicating that the development of innovations and the magnification of the business partnerships were developed from market analysis and consumer needs, moreover showed that the alliances improve the company's knowledge and strengthen the partner, facilitating the research conduct and development of new products and processes, promoting competitive advantage and market differentials generating innovations internal and external.

PATRIMONIALISM AND THE CONSTITUTION OF BRAZILIAN PUBLIC ADMINISTRATION
LUIZ, Maria C., RISCAL, José R. and RISCAL, Sandra A.
[22-28]  [PDF]

The objective of this paper is to present some notes about the role of patronage in the establishment of the Brazilian government. The study of the Brazilian government has shown the secular persistence of patrimonial power relationships, which do not make the fundamental distinction between the private and public domains. In this logic, the choice of subjects performing public functions is based on personal confidence that the political agent deposited on friendship, kinship or affection. It lacks to the patrimonial design the foundation of impersonality in the political sphere. Introduced in Portuguese colonization period, the patrimonial relations adapted to the economic and political changes, making it a cultural trait that has historically prevented the establishment of an egalitarian society based on universal rights and the full exercise of citizenship.

HOW ARE CASE STUDIES BEING CONDUCTED? A REFLECTION ON THE PAPERS PUBLISHED IN THE ADMINISTRATION FIELD
Mauri Leodir Lobler, Eliete dos Reis Lehnhart and Ana Flavia Andrade Avelino
[29-41]  [PDF]

This paper analyzed the use of case study design for research in the Administration field by using a bibliometric approach between 2008 and 2012. Case studies are the most used method in the field, and are sometimes criticized regarding their validity as a scientific method, but they are useful considering that the field deals with complex organizations that need depth instead of breadth. The initial selection gathered 89 papers. After the articles were read, 77 were selected as part of the final sample since they met the proposed requirements. These papers were classified according to: (i) the type of case study, (ii) justification for the type of case study project that was used; and (iii) the source of the evidence, based on Yin (2010). The results showed that there is a trend for researchers to investigate representative cases in only one analysis unit. The contribution of the research was to better understand how to apply a case study in the administration field.

GOVERNANCE AS PRACTICE: Contributions to the Concept of Governance from the Perspective of Social Practice
Natália Rese, Sergio Bulgacov and Jane Mendes Ferreira
[42-53]  [PDF]

The objective of this theoretical essay is to discuss the concept of governance in its different spectra, and to propose a discussion from the perspective of social practice. Consequently, it comprises an introduction that presents the objectives of the article, a review of the major works discussing the issue of governance, and a return to the perspective of social practice, from the theory of structuration understanding presented by Giddens (2003) placed into the discussion of strategy as social practice; finally, the understanding of governance-as-practice is proposed, and a perspective of governance under the gaze of social practice is adopted, concluding with some final considerations that present reflections for future developments. The essay points to the understanding that the concept of governance should be seen apart from its positive and normative nature, from a multilevel perspective which deals with the complexity of the organizational phenomenon and its constitutive relations.

SCIENTIFIC PRODUCTION ON INFORMATION SECURITY FROM THE SOCIAL PERSPECTIVE ON PORTUGUESE SPEAKING SCIENTIFIC JOURNALS BETWEEN 2004 AND 2013
Antonio Eduardo de Albuquerque Junior, Ernani Marques dos Santos and Ivo Pedro Gonzalez Junior
[54-66]  [PDF]

The value of information for organizations, the importance of protecting organizational information, the technological advances, the exposure to technological threats, and the risks associated to human behavior indicate the importance of studying Information Security under social approaches. This article aims to analyze the production on Information Security published on scientific journals of Administration, Information Systems and Information Science in the last ten years. This study is characterized as descriptive and exploratory, with a qualitative and quantitative approach. After filtering, 20 papers published in 10 journals were selected. The study shows that Information Security has not been sufficiently explored from social approaches. The results show many papers in health institutions, IT companies, public archives and public organizations.

ENVIRONMENTAL-ECONOMIC ZONING: An Instrument for Regulating Territory in Brazil
Maria Gravina Ogata
[67-73]  [PDF]

The present study aims to evaluate the importance of Environmental Zoning in Brazil, as an instrument of the National Environmental Policy. The study arises from the analysis of the constitutional aspects involved, from a reflection on the position of Brazil as a worldwide supplier of commodities and the difficulties in implementing this instrument. The study concludes that Public Administration has an undelegateable role in the use of its territory and its natural resources. The suggestion is that instead of “arrangement of the territory”, it would be more adequate to use the expression “regulation of the territory”, once the market forces, in their majority, are not subject to control by the National States. In this context, the implementation of the Environmental Zoning should occur within a new background, in order to assist Public Administration in the regulatory and control process of the use of the territory, to minimize the consequences “imposed” by the external demands of the present global economy on the use of the land and its natural resources.

CORPORATE SUSTAINABILITY: Comparative Analysis of Green Portfolio in BM & FBOVESPA
Anderson Giovane Sontag, Edison Luiz Leismann, Elza Hofer and Jerry Adriani Johann
[74-84]  [PDF]

Sustainability is something that is increasingly present in organizations, thus, are companies that are incorporating this new paradigm of corporate sustainability, presenting best indicators than companies in Brazil 50 Index? The objective of the research is to verify if the main fundamentalist indicators of the portfolios have average differences, applying the hypothesis test and showing if the green portfolio have better indicators than the traditional ones. Methodologically, the research is applied, descriptive and quantitative, using statistical procedures, spreadsheets and the Action software. The work is done in the portfolios ISE, IBrX-50 and ICO2, listed on the BM&FBovespa, based on key indicators fundamentalists, whose data collection is documentary, based on the financial statements of the last balance sheet processed in 06/2014. The results indicate that one cannot say that sustainable portfolios have a different average performance from the conventional portfolio on 5% significance level.

CONVERGENCE WITH INTERNATIONAL ACCOUNTING STANDARDS REGARDING INVENTORY MEASUREMENT AND DISCLOSURE BY BRAZILIAN COMPANIES: A Study with Textile and Footwear Companies
Marcos Antônio de Souza and Clóvis Antônio Kronbauer
[85-95]  [PDF]

This article aims to analyze changes in inventory measurement and disclosure with the adoption of Brazilian accounting standards converging with international rules. This objective includes contributions to the scientific community and to the companies’ stakeholders. The survey was conducted with a sample of 15 Brazilian textile and footwear public companies and comprises the analysis of the accounting treatment of inventories from 2006 to 2011. The research is descriptive and documentary, with a qualitative and quantitative approach. Data were collected from financial statements published by the CVM [Securities and Exchange Commission of Brazil]. Data examination involved both a descriptive analysis and a one-way analysis of variance (ANOVA). It was found that: (a) all companies adopt cost as the criterion for inventory valuation; (b) there is still no effective adoption of net realizable value adjustments; (c) there is an average level of compliance with the Brazilian Accounting Standard NBC TG 16 regarding inventory disclosure, with no improvement after 2010, when compliance with this standard became mandatory; (d) there are no significant changes in inventory levels with the new measurement criteria in effect since 2010.

ORGANIZATIONAL COMMITMENT: An Analysis from the Psychosociological Perspective
Anizaura Lídia Rodrigues de Souza and Livia de Oliveira Borges
[96-105]  [PDF]

This paper aimed to analyze articles on organizational commitment (OC) in order to reflect on the application and the importance of a psychosociological perspective in investigation on the phenomenon and in what ways the research advanced toward this direction. We considered publications in 2013, using the PsycInfo and SciELO databases, with the term (Portuguese and English): organizational commitment. Initially, we identified 21 articles, but we included 11 of them in the analysis. We categorized them according to the goal, the focused phenomena, technical procedures and levels of measurement. The results indicated a variety of focused phenomena articulated to OC, and most referred to the attitudes of individuals in front of their organizations and their work. Most of articles applied measures of individual level and only four combined this level to others. Despite advances in psychosociological aspects in the articles, this perspective has not completely proven itself as trend.

MANAGERS COGNITIVE STYLE AND STRATEGIC BEHAVIOR OF CIVIL CONSTRUCTION COMPANIES
Graciela Poitevin Mélega Silva and Osmar Siena
[106-118]  [PDF]

The study aimed to identify the relationship between companies strategic behavior and managers cognitive style of the construction sector at Porto Velho city, Rondonia, Brazil. Following the evidence of these factors relationship according to the literature. Were adopted as basis for analyzes the strategic typology behavior proposed by Raymond Miles and Charles Snow and the theory of Michael Kirton adaptation-innovation to determine cognitive style manager. We conducted quantitative research of descriptive nature. Primary data were collected through questionnaires given to the managers of a sample of 104 companies from a population of 142. The industry demographic indicators were collected from institutions that have joined the sector's companies. It was found that managers are predominantly innovative, and the studied companies adopt, mostly analytical behavior. There was no significant correlation between cognitive style and strategic behavior for the group companies studied.

POPULAR PARTICIPATION IN THE HOUSING CITY COUNCIL OF BELO HORIZONTE, BRAZIL: Institutionalization, Democratization and Representation
Maria Tereza Fonseca Dias and Stéfane Rabelo Pereira da Costa
[119-136]  [PDF]

Public Policy Councils are innovative instruments allowing the society participation in the policy-making through institutional channels of collective actions. Considering the urban sprawl experienced in large cities as well as several challenges faced by public housing policies, this study seeks to analyze institutionally the City Housing Council (CHC) of Belo Horizonte city, identifying the limits and possible institutional voids of its channel of participation. CHC was created to deal with the city policy of access to adequate housing. In this research, firstly a literature review was conducted and the analysis of the Council institutional structure. Through analyze of its minutes and a survey with council board members who have been civil representatives, we concluded that the City Housing Council of Belo Horizonte, although relatively well established, still has intrinsic institutional voids in its formation which makes difficult its genuinely democratic performance.

THE HEALTH WORK PROCESS IN A SURGICAL CENTER: The Record as a Noise
Ádane Domingues Viana, Samanta Oliveira da Silva Diniz, Eva Maria Costa, Nébia Maria Almeida de Figueiredo and Teresa Tonini
[137-143]  [PDF]

The objective of this study was to identifying and discussing the implications of the records as constituent elements of the work / care process in the Surgical Center (CC). It is an evaluation research. As analysis tools, we used the "sentinel trajectory" and the "analyzer flowchart" for organization and analysis of data collected in documents that represented the written memory. The setting was the CC of a public institution of Rio de Janeiro. There were identified 30 noisy points, of which 13 noises are records with 230 occurrences. These may allow risks to the client, failing to control unnecessary spending on inputs and technological devices and to monitor drug therapy, mainly antibiotics causing adverse damage and events. The effects of records emerges as largest category of noises, resulting in communication between teams, on the continuity of care, as a source of data for researches and legal defense instrument for customer and institution.

ANALYSIS OF THE GENERATION AND DISTRIBUTION OF WEALTH AMONG COMPANIES FROM DIFFERENT SECTORS IN BRAZIL
Márcio Marcelo Belli, Johan Hendrik Poker Junior and Marco Antonio Figueiredo Milani Filho
[144-157]  [PDF]

This study aimed at using Added Value Statement data (DVA) - mandatory in Brazil since January 1, 2008 - to compare the generation and distribution of wealth – value added - of different sectors companies. After a preliminary study, an intentional non-statistical sample composed of 23 (twenty-three) Brazilian companies, publicly traded, of several sectors that have the highest historical publication of DVA was built. From the sample used in the analysis, one company was set apart in order to serve as a parameter for comparison with the rest of the companies. The company chosen was Petrobras, because of its DVA publication history and for its importance as the largest Brazilian company. The results of Petrobras’ generation and distribution of wealth were compared to the remaining 22 (twenty-two) companies in the sample considering the same period. The variables analyzed were: added value distributed as wages, added value distributed as government taxes, added value distributed to financial lenders as interests, added value distributed as dividends, added value received in transfers from other entities, the potential of sales to wealth generation and the potential of equity to wealth generation. The variables were analyzed using graphical and non-parametric statistical tests for independent samples. Mann-Whitney and Kolmogorov-Smirnov statistical tests pointed out that Petrobras distributes a smaller share of their wealth in form of wages in comparison with the average of the group of companies in the sample, while distributing a larger share in the form of taxes. The added value shares distributed to financial lenders and as interest on capital did not show statistically significant differences among Petrobras and the other companies in the sample. Statistical tests for wealth generation indicated a higher average performance for Petrobras in comparison wtih the other companies in the sample.

USE OF SOCIAL NETWORK ANALYSIS TO IDENTIFY THE COOPETITION IN A COMMERCIAL CLUSTER PLAN
Marco Aurélio Sanches Fittipaldi, Denis Donaire, Marcos Antonio Gaspar and Marcilene Feitosa
[158-166]  [PDF]

The cluster provides a greater commercial relationship between the companies that comprise it. This encourages companies to adopt competitive structures that allow solving problems that would hardly alone (Lubeck et. Al., 2011). With that this paper aims to describe the coopetition between companies operating on a commercial cluster planned, from the point of view of retailers, taking as a basis the theoretical models proposed by Bengtsson and Kock (1999) and Leon (2005) and operationalized by means of Social Network Analysis (SNA). Data collection consisted of two phases, the first exploratory aspect to identify the actors, and the second was characterized as descriptive as it aims to describe the coopetition among the enterprises. As a result we identified the companies that cooperate and compete simultaneously (coopetition), firms that only compete, companies just cooperate and businesses that do not compete and do not cooperate (coexistence)

THE PROFESSOR IN GRADUATE PROGRAM IN ADMINISTRATION: A Lattes Research
Hilda Lacerda da Silva
[167-191]  [PDF]

INTRODUCTION The theme about a professor’s formation is become more and more emphasized, being object of study in others areas as: didacticism and curriculum. Today in our country, there are a set of effort to improve quantitative and qualitatively the formation of the professors in Brazil. The Diretrizes and Bases of the National Education Law (LDB) – number 9.394/94 (Brazil, 1996), in the article 52, says that the universities have one third of the professors with MA and Ph.D. The estimates of the conditions course offerings that the Ministry of the Education are implementing one of the main requirements to the qualification of the professor people, evaluates by the level of titration and by the consistency of the professional formation with the area in which his/her acting.

PROCESS APPLICATION OF THE RESTRICTIONS THEORY IN A FURNITURE INDUSTRY: A Case Study in the West Region of Santa Catarina, Brazil
Cleunice Zanella, Rodrigo Barichello, Silvana Dalmutt Kruger, Paola L. Carre, André Luis Da Silva Leite and Nelson Casarotto Filho
[192-201]  [PDF]

The study aims at the application of the theory of reasoning process of the restrictions in a furniture industry located in the west of the State of Santa Catarina, to identify the constraints of productive machining process. Initially identified the flowchart of the machining process, then the runtime of activities and problems related to production stoppages. It was observed among the 15 steps of the process that the main restriction is the capacity of the machines. Overall, the results show that through the restrictions theory is possible to identify bottlenecks and guide the correction of restrictions.

BEHAVIORAL FINANCE: A Study on Investments Decisions
Thatiane Julie de Arruda, Marcela Barbosa de Moraes and Edson Aparecida de Araujo Querido Oliveira
[202-222]  [PDF]

Considering the relevance of studying Behavioral Finance and having human behavior on investment decisions as subject, this article propose to analyze the behavior of the graduate students of Economics from University of Taubaté on investments decisions. In order to do so, the methodology adopted was a quantitative survey with a random sample from 65 students of Economics at University of Taubaté. The primary research data were obtained through a closed questionnaire that consisted of two parts. Part 1 featured eight categorical questions, referring to the predetermined variables of the interviewee and Part 2 presented sixteen questions based on the article Prospect Theory: An Analysis of Decision under risk, written by Kahneman and Tversky (1979). The data obtained from the survey were tabled in a Microsoft Excel spread sheet, and the chi-square test was obtained with the Statistical Package for the Social Sciences (SPSS) software. The results found in the study were satisfactory and surprising. The biases of the Prospect Theory were proven in the used sample, which reinforces the importance of behavioral studies for the training of investors, helping them handle the called "behavioral traps" that interfere with new investors staying in the market. Concerning the tested hypotheses, there was no significant influence, at least statistically, of any pre-determined variables chosen for this study on the agents’ behavior on investment decisions.

CONTEMPORARY HIGHER EDUCATION: The Concepts of Administration and University Management in Brazilian Literature Production - 2003-2013.
Rafael Castro RABELO, José Maria BALDINO, Beatriz Aparecida ZANATTA
[223-230]  [PDF]

This article results from a first seizure of the contributions of Brazilian bibliographical studies preferably produced between the years 2003 - 2013, in order to map the contents in the theoretical contributions that have supported the presence of the concepts of administration and management practices in the field of contemporary higher education. This reflection is part of a larger project in development that guides to a doctoral thesis in education in the post-graduate program in education, Master’s and Doctorate at the Catholic University of Goiás, in Brazil.

INVOLVEMENT AND COMMITMENT IN SOCIAL MOVEMENTS
Patricia Morilha Muritiba, Denilson Aparecida Leite Freire and Sérgio Nunes Muritiba
[231-240]  [PDF]

This study investigates the impact of high involvement work systems (HIWS) on commitment and entrenchment, in a social movement: the case of MST (Landless Workers Movement). Through a survey of 99 of MST’s active members, we used factorial analysis and structural equation modeling to understand the relations among these variables. Results showed HIWS impacts commitment positively, on one hand, and entrenchment negatively, on the other hand. Implications of this study are that, in social movements, where member participation is increased, compared to other types of organizations, this level of involvement may influence member commitment regardless of member entrenchment. Even though MST members may have other career alternatives (entrenchment), their high levels of participation is related to higher commitment. Implications of these findings are discussed.

DISCIPLINE ATTRIBUTES AND BUSINESS ADMINISTRATION GRADUATE STUDENTS SCIENTIFIC PUBLISHING
Leonardo Augusto dos Santos Oliveira and Luiz Felipe Dias Rangel Kling
[241-253]  [PDF]

This study identifies discipline attributes in Business Administration graduate programs that impact student's publishing rate. Faculty member’s academic studies abroad, scientific productivity and teaching experience, as well as class structure and quality items, such as demanding a final paper, the number of students per class, and dedication to the discipline are used as independent variables in a multiple linear regression analysis to predict student's scientific publishing rate. Results indicate that: i) the quality of each lesson has a positive and significant effect; ii) there is no statistical evidence of the effect that faculty member’s productivity has on students; iii) disciplines requiring a final paper have a positive and expressive impact; iv) the amount of students in classrooms has a negative effect.

CHALLENGES TO ATTRACT AND RETAIN PROFESSIONALS FROM GENERATION Y: A Case Study from a Supermarket from Cascavel
Dimas José Detoni, Fernando Francisco do Nascimento and Jaqueline Pinto Martins
[254-267]  [PDF]

This assignment have as objective the behavior of professional youngsters from generation Y in a supermarket in the town of Cascavel-Paraná-Brazil and which are the challenges in the business to attract and retain them on the employees board. Generation Y is composed by those born amongst the decades of 1980’s and the 1990’s, who are boarding or are already on full activity on the labor market. These youngsters are considered to be the first born after the internet, which influenced positively or negatively in the way they relate to companies, as supermarkets, which face high levels of turnover on their employees. This case study was performed in a exploitive form, which data have been collected by means of questionnaire with 124 employees, containing opened and closed questions, documental through records of the company and interview with two company managers. After data analysis, was concluded that generation Y came to contribute largely upon the development of human resources inside the organizations, such as supermarkets, which holds on human capital a fundamental part of it’s business. To reflect upon this relations and to adapt is essential to seize in a consistent way the talents of a generation that lives the present and, therefore, believes more on opportunities than on perspectives.

SPIN-OFF PROGRAM: Creation of Technology-Based Companies from Search Results
Adriana Ferreira de Faria, Jaqueline Akemi Suzuki and Marcos Fernandes de Castro Rodrigues
[268-279]  [PDF]

The creation of a company, undertaken by researchers, based on knowledge generated in this project, it is a way of contribution to economic and social development. These companies are known as academic spin-offs facing many problems during its establishment, especially the difficulties that the researcher does not have the skills of an entrepreneur. In order to stimulate the creation of these companies, the Federal University of Viçosa, through the Incubator of Technology-Based Companies, under the Technology Center of Regional Development of Viçosa, developed and implemented the Spin-off UFV Program. The Program aims to articulate encouraging actions, promote and support the generation and development of academic spin-offs. The aim of this article is to describe the methodology of this Program and the achievements with its implementation, such as the promotion and consolidation of entrepreneurial vision with the academic community.

THE INFLUENCE OF THE BRAZILIAN ¨BOLSA FAMILIA¨ PROGRAM ON THE FORMATION OF THE NEW MIDDLE-CLASS AND HOW THE WELFARE PAYMENTS ARE SPENT
Carmen Augusta Varela and Nara Josephin Kwen
[280-289]  [PDF]

The main purpose of this study is to show how the “New Middle-Class” has been formed in Brazil and how both the beneficiaries and non-beneficiaries of the ¨Bolsa Familia¨ spend (or would like to spend) their welfare payments. Basically, in undertaking this work, an exploratory analysis was conducted through documentary research which was supplemented by semi-structured interviews with both the beneficiaries and non-beneficiaries of the program, but that would meet the basic requirements to be entitled to the payments. The results of the analysis highlighted the importance of public cash transfer policies in the formation of the “New Middle-Class¨. It also found that the beneficiaries spend basically the whole of the payments received on food and shoes for their children and that the non-beneficiaries would also spend their money to buy the same kind of goods if they were also recipients.

FACILITATING FACTORS OF SUPPLY CHAIN MANAGEMENT: A Study in the Automotive Industry in Brazil
Bruno Cecconi Fulginiti, Jane Lucia S. Santos and Peter Bent Hansen
[290-300]  [PDF]

The objective of this work is to identify and analyze facilitating factors of the supply chain management in the automotive industry in Rio Grande do Sul/Brazil. For this purpose, a qualitative research has been carried out with a study of multiple cases in four supply chains. Data were collected through semi-structured interviews and twenty analyzes were conducted based on the categorization guided by the literature. Based on the analysis of the results, nine key factors were identified that contributed to the implementation of the supply chain management studied and that generated benefits, such as cost savings and an increased productivity of the chain.

IDENTIFYING THE INCIDENCE OF OPEN INNOVATION IN SMEs
Alipio Ramos Veiga Neto, Leandro Aparecido da Silva, Nilo Lourival Ferreira Junior and Silvia Helena Carvalho Ramos Valladão de Camargo
[301-309]  [PDF]

The open innovation has been studied mainly by large corporations. This work investigates whether open innovation practices are applied in small and medium corporations (SMEs). Based on a study model of open innovation, we seek to identify its impact on SMEs. The research focuses on the reasons and noticed challenges when small and medium-sized corporations adopt open innovation practices. Among the organizations surveyed, it was observed that the open innovation practices have more space within these institutions. The study found new variables that can be used within the open innovation and not addressed in the proposed model. There are significant challenges to be overcome as regards the study of open innovation within SMEs.

COMPREHENSION OF SOCIAL ENVIRONMENTAL MARKETING AND CONSCIOUS CONSUMPTION: A Study with Young People in Brazil
Francisco Mirialdo Chaves Trigueiro, Thiago de Souza Santos, Fernando Thiago, Humberto Medrado Gomes Ferreira, Lidiane Britto and Maria do Carmo Romeiro
[310-324]  [PDF]

This article aims at the analysis of young people comprehension about the meaning of the following expressions: Social and Environmental Responsibility, Social Environmental Marketing Communication, Sustainable Development and Conscious Consumption (Webb & Morh, 1998, Till & Nowak, 2000, Pereira & Cabral, 2011). For that, secondary goals have been organized: (1) to check the young people self-assessment on their knowledge about the issues and (2) to assess the young people concepts about the issue. The sample consisted of 230 young people from Cuiabá, State of Mato Grosso (MT), Brazil. As a result, it has been identified the assessment level that the research participants have from their grade self-attribution, facing the analysis of the concepts overview contents, observing a significant correlation as for the concept of Conscious Consumption when compared to the others. Regarding the concepts characteristics described by the interviewees, the most acceding issues with theoretical concepts were Social and Environmental Responsibility, Sustainable Development and Conscious Consumption.

FEMININE REPRESENTATIONS OR BREAKING THE GLASS CEILING?
Rosilaine Aparecida Pinto, Marlene Catarina de Oliveira Lopes Melo and Ana Lúcia Magri Lopes
[325-335]  [PDF]

The purpose of this study is to determine which social representations of gender are present within organizations and to verify how women managed to break through the "glass ceiling" in male-dominated sectors, in Belo Horizonte-MG. This research is descriptive, qualitative case study type of 22 women with the highest rank, chosen by accessibility criteria. Data were collected through semi-structured interviews and analyzed according to the content analysis techniques. The results show that women bump into some representations trying to stop their growth, however, new representations are being built and they are managing to break the "glass ceiling".

COGNITIVE DISSONANCE: a Marketing Approach on the Conflict between Consumer Attitude and Behavior
João Paulo Ciribeli, Wesley de Almeida Mendes, Leonardo Parma de Lima, Vanessa Aparecida Vieira Pires and Wellington de Oliveira Massardi
[336-342]  [PDF]

Cognitive dissonance can be understood as a state of mind generated by incoherencies or inconsistencies between attitudes and behavior. Therefore, this article aims to analyze the relationship between consumer attitudes and behavior in order to ponder the consonant and dissonant aspects of this relationship. In terms of methodology, it consists of a literature review that aims to identify the cognitive dissonance of consumers regarding consumption, as well as ways to minimize it. It was noticed the existence of three conflicts – approach-approach; avoidance-avoidance; and approach-avoidance – which generate in consumers different ways to fight and reduce them. However, the basis of this theory is not to eliminate dissonance, but to motivate the individual to find ways to minimize it, either by seeking better information about the product to be purchased, or by defense mechanisms.

UNIVERSITY -INDUSTRY INTERACTION: a critical analysis of a federal University based at São Paulo.
Thais Sousa Machado and Ricardo Luiz Pereira Bueno
[343-353]  [PDF]

This research aimed to understand how the Technological Innovation Center (NIT) of a federal University based at São Paulo transfers technology to the productive sector. For this purpose, a qualitative research based on the application of a semi-structured interview guide with researchers of the institution was performed. The university-industry interaction is a key strategy for promoting social and economic development of nations. With the technology transfer from universities to companies, they can acquire the knowledge necessary to constitute its competitive edge and stay on the market. In turn, this technology can be converted into goods and services to society. In addition, a portion of the profit gained through this partnership may be invested in university infrastructure. If all stakeholders collaborate, all are benefited. The results found by this research show that there is a lack of qualified personnel for university's NIT, precarious infrastructure, absence of a Technology Transfer Office (TTO), absence of institutional policies definition with regard of formal channels of technology transfer, weak dissemination of research and developments by the university to the business community and inefficient bureaucracy.

RESILIENCE IN THE FACE OF BUSINESS FAILURE: A Brazilian Study on Entrepreneurial Behavior
Isabel Bohrer Scherer, Ricardo Schaefer and Italo Fernando Minello
[354-365]  [PDF]

This study is aimed at analyzing the factors associated with resilient behavior in Brazilian entrepreneurs who have experienced failure in business. A method of qualitative research was adopted of an exploratory type. Eleven entrepreneurs who had experienced business failure in the central region of Rio Grande do Sul, Brazil, were used as units of analysis. Data was analyzed from a priori defined categories (business failure, resilient factors and the dynamics of resilience) using the technique of content analysis. The lack of professional advice, arrogance and inexperience in management were the major relevant aspects that led to business failure. The resilient factors identified were outside support, internal strength/faith, knowing how to ask for help and ability to learn. It was also noted that the dynamics of resilience in the entrepreneurs showing resilient negative behavior was characterized by social withdrawal, being ashamed of failure, isolation, arrogance; and the resilient positive behavior was a return to social conviviality, therapy, pursuit of knowledge, reflection, loss of the sense of the shame and a disposition to resume and to be capable.

ANALYSIS OF THE LOGISTICS PERFORMANCE IN HOSPITALS FROM THE ADMINISTRATORS’ PERCEPTION
Quésia Postigo Kamimura and Vitória Kedy Cornetta
[366-372]  [PDF]

Among all the services provided by organizations and Institutions that are part of the Brazilian Unified Health System (SUS), there are the hospital services. Nowadays the hospitals are seen as more complex organizations that offer health services and they are also an essential component in the services network, in the context of a productive health chain. This article aims to understand the importance of the logistics performance, from the administrators’ perception, in two major public hospitals considered as national and international referral, located in São Paulo city. The methodology consisted of a bibliographic review and semi-structured interview and in loco observation. The partial findings show that 66,7% of the survey participants, in different degrees, claim that there is a formalization of the supply planning process, towards the alignment of the objectives and guidelines of the organizations; for 33,3% this “almost never” happens. For 20% for executives the systematic evaluation of the logistics performance “always” happens; for 20% it “sometimes” happens; the sum of: “almost never”, “never” and “I don’t know” adds up to 60% of the answers. It was concluded that there is a recognition that the organizations have formalized the supply planning processes, it is not possible to identify the alignment between the logistics guidelines and the organization, there is multidisciplinary participation and there is little monitoring of the results.

ORGANIZATIONAL BEHAVIOR IN BRAZILIAN AND ANGOLAN WORKERS: Differences and similarities
Luciana Mourão and Maria Cristina Ferreira
[373-384]  [PDF]

Organizational behavior research has been consolidated since the 1970’s and has received increasing attention in view of the changes in the relation between individuals and the organizations they work in. This study aimed to describe variables of organizational behavior (resilience, professional self-efficacy, professional development, satisfaction at work, organizational identification, engagement at work and power bases of supervisor) in Brazilian and Angolan workers, comparing their differences and similarities. Therefore, a survey was developed, using 265 questionnaires applied in Brazil and 202 in Angola, using instruments with evidences of psychometric validity. Besides the descriptive analyses, t-tests were applied for comparison of means. Based on the results, it can be concluded that there are more differences than similarities in the perceived organizational behavior in both countries. These results are discussed in the light of the literature in the area and cultural characteristics of both countries.

DESIGNERS AT WORK: An introductory study on the practice of Design Thinking in Brazil
VICTOR LEONARD GASPAR BUENO, LILIANA VASCONCELLOS-GUEDES and LUÍS FERNANDO A. GUEDES
[397-407]  [PDF]

Innovation has been largerly pointed as source of competitive advantage. Among several questions which involve the subject, naturaly multidisciplinar, one seems not to be easy to answer: ‘how to innovate?’. In this context, the recent practices named Design Thinking have not only contributed to conceive, but also to implement innovative ideas and projects. In order to understand its theoretical scope and its implementation peculiarites, diverse strategy and innovation strategies, mainly the Design Thinking concept, were analized along the study. Later, four sênior professional from companies specialized in innovation which have used the approach to develop innovative solutions for their clientes were interviewed. It was noticed that the methodology contributes to address problems in which there is multiple interested parties and whose optimal solution combines creativity and logics, taking in account the focus on human being the solution´s technological and financial feasibility.

COMPARATIVE ANALISYS OF THE MAIN SYSTEMS OF TRANSPORTATION OF BRAZILIAN CENTRAL WEST REGION
Evaldo Cesar Cavalcante Rodrigues, Martha Maria Veras Oliveira Cavalcante Rodrigues, Marcelo Grangeiro Quirino and José Matsuo Shimoishi
[408-422]  [PDF]

This article presents a comparison regarding the users and workers´ perception on METROBUS from Goiânia-GO and METRÔ-DF from Brasília, in relation to: information, route, satisfaction, price, security, pollution, available information, system guarantee and exchange. Exploratory (bibliographical data) and descriptive (structured interview) were conducted. The theoretical-methodological instrument of intervention selected is Constructivist Methodology of Multiriteria For Decision Support (MCDA-C). The research is qualitative in the whole model structure and quantitative in criteria measurement and evaluation from each system users and workers´ perception. 44 axes of performance evaluation to be considered in this study were identified. Thus, it is concluded that it was possible to structure a model of assessment of users and workers´ perception that identified the best performance presented by METRÔ-DF.

THE DEVELOPMENT OF AN INCREMENTALLY EVOLVING MANAGEMENT MODEL FOR SMALL BRAZILIAN PRINTING COMPANIES BASED ON MASLOW'S THEORY OF THE HIERARCHY OF NEEDS
Luiz Flávio Suarez Botana and Pedro Luiz de Oliveira Costa Neto
[423-442]  [PDF]

Brazil's small businesses, particularly those in the printing and graphic communication industry, face management difficulties and are more vulnerable to external factors in the market. This paper aims to develop an incrementally evolving management model for these companies, based on an analysis of similarity to Maslow's Theory of the Hierarchy of Needs. In this analysis we first define the five stages of the management process, then we go into detail on each, defining the performance indicators, key processes, basic concepts, activities and the expected results for each stage, so as to put forward a proposal that can be tested in practice in the Brazilian printing and graphic communication market.

ECONOMIC AND FINANCIAL FACTORS: A study in Brazil's football teams from 2009 to 2012
Adriano dos Reis Lucente, Pedro Ernesto Ruiz Bressan, Roberto Louzada and Antonio Sergio Ferraudo
[443-451]  [PDF]

The football has cultural, social, economic, and even political, that the have been transformed into a mass sport and with significant influence in the daily lives of the Brazilian population. It can be stated that no other form of popular culture presents a participatory passion among his followers as they have for the game of football in Brazil. This study aimed to characterize, using Principal Components Analysis, 18 football teams and the dynamics of this process from 2009 to 2012, according to three economic and financial factors that were the Total Revenue, the Brand Value and the Indebtedness. The results showed that there is a consistency in relation to the posting of some football teams during the period analyzed, which enables to believe in a trend of efficient management of revenue and enhancing the brand in some teams and, on the other hand, difficulties to overcome long periods of indebtedness, in others.

THE PROFITABILITY AND ITS RELATION TO THE INTELLECTUAL CAPITAL OF BRAZILIAN BANKING SECTOR COMPANIES
Valnir Alberto Brandt, Ana Lúcia Kochepka and Cristiane Maria Lemos Prestes
[452-462]  [PDF]

The scope of this study is to present the relation that exists between investing in intangible assets, mainly the intellectual capital, and the income index present in the companies of the Brazilian banking sector, focusing in both private and public groups. Data was collected through finances reports published at BM&FBOVESPA between 2007 and 2013. In this research, the method proposed by Pulic (2000) was used, whom developed an efficiency measure of the corporative intellectual capacity, the VAIC (Value Added of Intellectual Coefficient). Calculations were performed using the researched variables. In the end, it was observed that in terms of human resources along with financial resources efficiency, the private sector is the main source of strength. But it was observed as well, that in the public sectors, the financial resource is the most influent.

STATE OF THE ART ON INTELLECTUAL CAPITAL RESEARCH IN BRAZIL: A Structured Literature Review (2001-2014)
Caroline Rodrigues Vaz, Danielly Oliveira Inomata, Mauricio Uriona Maldonado, Paulo Mauricio Selig and Gregório Varvakis
[463-472]  [PDF]

This study aims to analyze the state of the art of Intellectual Capital Research in Brazil through the selection of relevant articles on the theme, in order to gain insights related to the main topics studied in the country. The research is a structured literature review and adopts ProKnow-C (Knowledge Development Process-Constructivist) as an intervention tool. The use of "Intellectual Capital" as keyword found 23 articles in the SciELO Brazil Database. As main results, the most relevant author is Luiz Antonio Joia, the most relevant journal is Revista de Administracao Mackenzie, the most relevant Higher Education Institution is the University of São Paulo. Also it was evidenced that collaboration between institutions do not exceed regional boundaries. Finally, the most cited article was "Intellectual Capital: truths and myths" published in 2002, with 73 citations.

SOLIDARITY ECONOMY IN BRASIL: Analysis of an Enterprise of Recyclable Materials
Paulo Lourenço Domingues, Jorge Alberto Velloso Saldanha, Paola Benazi Vieira, Andreia Cristina Resende de Almeida and Robson Tavares da Silva
[473-481]  [PDF]

Aiming at analyzing solidarity economy as a possibility for social inclusion and citizenship achievement in the municipality of Três Rios in State of Rio de Janeiro (Brazil), this article’s concern is to address the issue especially considering the point of view of the beneficiaries of these projects. Accordingly, a survey of existing cooperatives was initially held in the cited municipality. Through research on the internet, information obtained from SEBRAE (Brazilian Service of Support to micro and small enterprises) and from local civil servants, we learned of the existence of the "Recyclables Cooperative", which is part of the “Três Rios Recycling Project”, a kind of popular cooperative, which was chosen for this case study. Thereafter, interviews were conducted in the cooperative itself so that we could better understand its formation, trajectory and management. The main conclusion is that there are many flaws in the management systems of the surveyed cooperatives.

THE INFLUENCE OF NATIONAL CULTURAL VALUES IN THE CAPITAL STRUCTURE OF ENTERPRISES
Johan Hendrik Poker Junior, Márcio Marcelo Belli and Marco Antonio Figueiredo Milani Filho
[482-490]  [PDF]

This article identifies the influence of national cultural values in the capital structure in addition to the traditional determinants of the capital structure. With this purpose, studies of panel data are performed in 8,986 non-financial enterprises present on the Compustat Global database and in the research of national cultural values of the Schwartz Value Survey (SVS) covering 30 countries, ranging from 1988 to 2003 with 41,778 questionnaires. Evidence was found that the conservatism - intellectual and affective autonomy axes and the hierarchy - equal commitment axis are significant to explain the differences in the capital structure that are not explained by the determinants. The contribution of this article is on the broad review of the study of Chui, Lloyd and Kwok (2002), in which this idea is presented for the first time using now the three cultural dimensions proposed in Schwartz (1999) in place of the two dimensions proposed in Schwartz (1994).

COMPETITIVE ADVANTAGE THROUGH COOPETITION: A Case Study in Bulk Liquid Terminal Business in Santos City
Hellen Claudia Donato, Rosângela Sarmento Silva, Milton Carlos Farina, Luciane Ribeiro Dias Pinheiro and Luiz Celso Peretti
[491-503]  [PDF]

The aim of this research was to identify the strategic positioning of the bulk liquid terminal companies at the port of Santos-SP and identify the types of coopetitive relationships among these companies. To attain the goal it was conducted an exploratory qualitative study. The research instruments used were structured questionnaire consisting multiple choice questions and direct observation during a year with participation in meetings with 16 managers of commercial, support and operational areas. As a result, the strategic positioning concentrates with high competition and low cooperation and the types of relationships identified were dominant relationship in competition.

RISK MANAGEMENT - DERIVATIVE MARKET
Andrea D. Savelli
[504-515]  [PDF]

Agriculture is strongly influenced by environmental factors and is often affected by the risks to which it is submitted, such as excessive rain or drought. The failure of a crop and/or price fluctuations resulting from a crisis or exaggerated offer of a commodity may cause complications to the producer, hindering him from making profits. In fact, the devaluation of agricultural products may occur in such a way that the value obtained from their sales is insufficient to cover production costs, which results in profit loss. To allow agents of agribusiness to guarantee a minimum income, it is necessary that they use some of the existing mechanisms of hedge, such as futures contracts, fixed-term contracts, options contract and swaps.

METHODOGICAL PLURALISM OF PAUL FEYERABEND: A Challenge for the Administration
Onésimo de Oliveira Cardoso and Keyla Priscila dos Reis de Almeida
[516-525]  [PDF]

This theoretical paper aims to problematize the dominance of positivist approaches and their attachment to the quantification analysis and interpretation of phenomena of administration area and show that the Administration area in its fragmentation, diversity and complexity, demands new theoretical challenges to the achievement of a more pluralistic understanding of theoretical and methodological aspects of the practice of research in this area .The test aims to discuss the epistemological foundations of methodological pluralism of the Austrian philosopher of science Paul Karl Feyerabend, who despite having been referenced by the authors of an expression of Gareth Morgan remains unknown or properly “ignored” by the academy in the administration area.

A METHOD FOR MEASURING THE COEFFICIENT OF ORIENTATION TOWARDS INNOVATION: A study on high-performance Brazilian and Portuguese public service organizations
Pedro Carlos Resende Junior and Tomás de Aquino Guimarães
[526-534]  [PDF]

This article describes the creation of a Coefficient of Innovation Towards Orientation to assess public service organizations in Brazil and Portugal. The construct Orientation Towards Innovation refers to what extent an organization is open to new ideas and willing to change through the use of new technologies, resources, competence-building and management systems. The main gaps identified in the literature review refer to the difficulties in measuring innovation in services, besides the small number of studies on the public sector. The methodology involved document analysis, interviews and a survey. The study focused on service sector organizations evaluated by the Federal Government Quality Program (Gespública), in Brazil (10 organizations), and by the Performance Evaluation Integrated System (Siadap) and the Deloitte Innovation Award, in Portugal (18 organizations). During the investigation 32 people were interviewed, and 123 people answered the survey. Recommendations of theoretical, methodological and practical order are also offered.

MULTIMENSIONAL UNIVERSITY MANAGEMENT: Theory and Practice on the Effective and Relevant Participation at UFT
Roberto Francisco de Carvalho
[535-543]  [PDF]

In this article, we aim to understand, by using the theoretical and empirical research and within the global context, the management and participation process in the social institutions such as the public Brazilian universities, as well as their link to the so called orientating neoliberal democracy of the neo-professional, heteronomous, competitive and operational university. Based on this we discuss the two main management concepts that contradictorily guide the administration of the federal Brazilian universities and, in a multidimensional perspective within the scope of the Federal University of Tocantins - UFT, how the participation by the segments of the university community takes effect.

DETERMINING FACTORS TO MAINTAIN CAPITAL BUFFERS IN BRAZILIAN BANKING INSTITUTIONS
Vinícius Cintra Belém and Ivan Ricardo Gartner
[544-554]  [PDF]

The aim of this research study is to identify the determining factors of how capital buffers were held by Brazilian financial institutions during the period between 2001 and 2011, and used the Generalized Method of Moments - GMM method for the purpose of estimating the parameters involved, since the sampling forms a dynamic panel data. Capital buffer is given by means of a trade-off between the cost to maintain capital and costs of adjustment and insolvency. The research survey concluded that there is a significant capital buffer adjustment cost in Brazil. With regards to insolvency costs, a positive relationship was found between the risk profile and capital buffer. However, as regards costs to maintain capital, the variable used was not representative.

EVIDENCE OF PREDICTIVE POWEROF THE MACROECONOMIC VARIABLES REGARDING THE BRAZILIAN STOCK MARKET IN THE PERIOD FROM 2002 TO 2012
Elisa Elaine Moreira Teixeira, José Guilherme Chaves Alberto, Luis Renato Junqueira, Francisco Vidal Barbosa, Henrique Cordeiro Martins and Antônio Artur de Souza
[555-567]  [PDF]

In this article, we investigated the relationship between Ibovespa Index points variation (IBOV) and the variation of the following macroeconomic data observed: Agricultural GDP, Industrial GDP, Service GDP, Total GDP, Broad Consumer Price Index, Export Trade Balance, Import Trade Balance, Exchange Rate and Interest Rate. The results show evidence that the variable Service GDP variation was significant to predict quarterly future variation of Ibovespa points in the 2nd, 3rd and 4th quarters; regarding the variables: Broad Consumer Price Index variation, Export Trade Balance variation, Import Trade Balance variation, Selic Rate variation, Exchange Rate variation and Agricultural GDP variation showed no significant results; the variables of the Total GDP variation and the Industrial GDP variation provided significant coefficients, however, Granger causality test shows evidence that the variables don`t cause the variation of the Ibovespa points.

EDUCATION- A PLACE TO THE SIGNIFICANT MEETINGS THAT RESTORE THE CREATIVE ACTION IN THE MANAGEMENT FIELD
Dagmar Silva Pinto de Castro, Yeda Cirera Oswaldo, Almir Martins Vieira, Valéria Rueda Elias Spers and Graziela Oste Graziano Cremoenzi
[568-573]  [PDF]

The objective of this study is to seek the phenomenological meaning of the ‘who’ of the human action that begin this hegemonic way of life. To weave this reflexive path we have to look to the understanding of the human in his educational area based on the school as a place of production of subjectivity and participant of the individualistic subjectivity and not supportive intensified in the contemporary world. In this context, the proposal is to discuss the education of the administrator in the contemporary world, based on the two aspects that is understood to be relevant to the understanding of the term "Management": the specific education of the management area and the recovery of the most original sense of what is to Administrate. Recover the creativity as a phenomenon that will enable the emergence of new ways to the Management to oppose the relationship of subjugation in which the world is recognized only as something where you need to fit, which requires adaptation, or involves a sense of futility. Thus, the administrator education arises as a path on the horizon of an action that humanizes, reframes the work and gives meaning to the human life.

THE RELATIONSHIP BETWEEN THE INSTITUTIONAL PLANNING AND ASSESSMENT IN THE CONSTRUCTION OF A COMPETITIVE MANAGEMENT FOR PRIVATE HIGHER EDUCATION
Thiago Henrique Almino Francisco, Izabel Regina de Souza, Marina Keiko Nakayama and Abel Corrêa de Souza
[574-584]  [PDF]

Brazilian higher education is undergoing a time of change in their competitive structures and requiring actions of reflection aimed at building a new management model. The research is an analysis done from a systematic literature search, considering materials published involving issues related to higher education, organizational management and competitive intelligence in higher education. As a result, it is possible to identify the various methodological approaches are possible to constitute over time, which can be exploited for building a model suitable for the private segment of higher education management. In the concluding notes, you can see that planning and their correlation with institutional assessment become tools of reflection and giving substance adhering to the needs of private sector strategies, allowing a significant understanding of the profile of the institution's stakeholders, and especially its core business.

BUDGETING PRACTICES APPLIED TO SUPERMARKET IN THE STATE OF SANTA CATARINA, BRAZIL
Maurício Mello Codesso, Maurício Vasconcellos Leão Lyrio, Rogério João Lunkes and Hugo de Moraes Pinto
[585-595]  [PDF]

The supermarket retail sector plays an important part in the Brazilian economy, especially in the state of Santa Catarina. As such, this work seeks to provide evidence on the budgeting practices adopted by supermarket companies of said state. In order to reach this objective, an empirical study was carried out by way of a survey, with a questionnaire sent to all of the supermarkets making up the ACATS (Catarinense Supermarket Association), generating an initial study population of 451 supermarkets. From this initial population, 19 supermarkets displaying a formal budget were selected. In seeking to provide a better base for discussion, descriptive statistics were applied to the results gathered. The findings show that the majority of the supermarkets in question carries out a budgeting process, with the Top-Down approach shown to be predominant among them. Additionally, the study shows the varied bases for budgeting, the characteristics of the stages of execution and control, as well as the respective goals of the same.

PLAN, MANAGE OR EVALUATE? WHEN IT COMES TO RETAIL, WHICH IS THE VISION OF THE FINANCIAL MANAGERS?
Cléber da Costa Figueiredo, Oswaldo Pelaes Filho and Edmir Kuazaqui
[596-602]  [PDF]

This article shows a panorama of the financial retail management in the state of Sao Paulo - Brazil, where there is little innovation present in the sector and a low usage of some financial tools make it, at the same time, fragile as well as promising. This research sought to map what the principal action of the financial manager is in relation to planning tools, management and the evaluation of the results, plus, of course, to check whether there is any existing financial innovation in Sao Paulo state retail. The sample was comprised of 98 retail managers from various sectors. The initial hypothesis was that the management tools would be those most widely used in retail, nevertheless, other tools were also known to be used. In the end, this conjecture proved to be correct and still we concluded that from the acquisition of skills and competencies, in particular those related to financial aspects, the managers are able to make their companies innovative and competitive in the presence of various national and global challenges.

PUBLIC PLANNING AND TERRITORIAL DYNAMICS
Rodrigo Luppi dos Passos and Sidney Jard da Silva
[603-614]  [PDF]

Many scholars and managers consider public planning a key factor for the effectiveness of governments. A number of planning theories states that it might be limited to technicians, who would develop it according to scientific methods, without the influence of society. The present paper aims to understand and demonstrate the role that territorial dynamics, conflicts, and institutions plays with public planning. Therefore, this article is an analysis of in what manners planning theories were influenced by the trinomial equation "territorial dynamics, conflicts, and institutions", and how these theories approach it in their ideas. In order to observe these relationships in practice, it is described the manner how a practice of public planning, specifically the public planning of cities in Brazil during the 1990s, was based on the Global City theory and directly influenced by the territorial dynamics, conflicts and institutions, thus establishing a coalition among government, real estate market, and financial sector for the production and acquisition of a new economic and spatial pattern that favored the interests of these sectors, but put the interests of other social groups aside. It was concluded that public planning is not a specific activity, but a process not to be analyzed, formulated or implemented without considering the role that territorial dynamics, conflicts and institutions plays with it.

INTERNATIONALIZATION, ITS IMPACT AND IMPLICATIONS ON ORGANIZATIONAL STRUCTURE: The Case of Oxiteno.
Eliane Maria Pires Giavina Bianchi
[615-627]  [PDF]

This work aims to analyze changes in organizational structure to support an internationalization process. The intensification in the internationalization of companies, as well as the complexity in the current competitive scenario, makes this subject a contemporary and strategic one. To support the study, the literature review focused on aspects of internationalization, its drivers and strategies, on the organizational structure with its classifications and basic elements, and on the alignment between strategy and structure. Oxiteno was the subject of the case study. It is a Brazilian chemical company that has undergone a process of internationalization over the last ten years. With strategies focused on localities and in their integration, Oxiteno chose internalization as a means to develop its organizational model. The transnational model chosen is still in a process of implementation due to its complexity. Both the impacts of Oxiteno’s choice and organizational learning are present in this analysis. Future studies with organizations within the same industry from other nations, which have also gone through an internationalization process, are suggested in order to identify patterns, favorable and unfavorable aspects, especially regarding organizational structure implementation.

SIZE AND EFFICIENCY: Evidence from Portugal
Luiz Medeiros de Araujo Neto, Fernanda Ledo Marciniuk, Andre Luiz Marques Serrano, Marcelo Driemeyer Wilbert and Alexandre Maduro-Abreu
[628-635]  [PDF]

With Europe’s financial crisis, it is known that the Eurozone, in particular, Portugal, Italy, Spain, and Greece, is among the regions that are the most affected. In Portugal, the financial crisis caused huge concern with the efficiency of public expenses, not just within the government, but from society as a whole. As such, the understanding of efficiency in public management is indispensable. It is known that various elements can, when combined, determine the efficiency of entities, including public ones. This article seeks to examine the relationship that exists between the size of municipalities and the efficiency of public management in Portugal. A size indicator was created for this, and then the values determined by this indicator were related to efficiency as measured by DEA methodology (Data Envelopment Analysis). This research is justified given the importance of understanding ways to stimulate public policies that improve efficiency in the public sector. The results indicate a strong positive relationship between size and efficiency, thus larger sub-regions would be more efficient.

BACKGROUND TO THE CORPORATE EDUCATION IN BRAZIL: The Case of the School of Improvement of Brazilian Postal and Telegraph Company and the Superior School of Postal Administration
João Pinheiro de Barros Neto
[636-645]  [PDF]

In the 21st century it's no wonder that the most successful companies are those that have incorporated the concept of Corporate University and brought education within the Organization, because in the era of knowledge no one is surprised or disagrees with this assertion. If today it is common that focus on the development of human capital and organizational knowledge management, it is surprising that in the Decade of 1930 Post Office already counted with a School of improvement of posts and Telegraphs-SIPT, repeated experience in the 1970-1980 with the Superior School of Postal Administration-SSPA. Even more interesting is that these schools have been not only a training strategy, but also a mean of dissemination of culture and common values of the Organization, as demonstrated by this historical research and of a qualitative nature with primary information from document analysis and direct interviews.

INNOVATION AND PUBLIC INCENTIVES: A Research about the Maturity Degree in Brazilian Companies
Benilton Medeiros Nunes, Jamerson Viegas Queiroz, Eduardo Lopes Marques, Fernanda Cristina Barbosa Pereira Queiroz, Christian Luiz da Silva, Jamil Ramsi Farkat Diogenes, Nilton Cesar Lima, Faimara do Rocio Strauhs and Marciano Furukava
[646-660]  [PDF]

The present article aims to identify the influence of public incentives in innovation in the maturity degree of Brazilian companies. Thus, the study starts at the understanding of the innovation conceptive dimension over the Brazilian innovation system and interaction between university, company and government. Accordingly, it was performed a multi-method study with 43 companies attended by the project Pró-Inova/Nagi (2013), which promotes the innovation development in companies established in Federative Brazilian States. The obtained results provide reflections about the influence of public investments in innovation, by predictive qualitative variables associated to quantitative empiric test, explains which variables are significant in the maturity variation degree in companies’ innovation.

LOGISTIC CHALLENGES IN THE AMAZÔNIA LEGAL (LEGAL AMAZON): An Agro-Industry Case Study
Rodrigo Ribeiro de Oliveira, Fernando Nascimento Zatta, Dagmar Silva Pinto de Castro, Lirio Pedro Both and Darlon Alves de Almeida
[661-667]  [PDF]

The study proposes to present the big logistic challenge of XYZ Agroindustry in the context of the Legal Amazon, which is historically the poorest region in the country regarding infrastructure, as its physiographic characteristics challenge the organizations. The research was carried out through a single case study. It was possible to identify that after improvements to the infrastructure, for example, the asphaltic paving of MT235 road, there was a substantial reduction in travel time, which considerably diminished load transportation maintenance costs, making it possible to adopt strategies to close “intermediary warehouse” activities at the Manaus-AM Industrial Center in 2009. These measures allowed XYZ to increase their agro-industry trade volume by 41% in 2011 over 2010, of 11% (2012/2011), and of 4% in (2013/2012), and managed to reduce logistics costs in relation to its gross revenue, and also compared to Brazilian companies average logistics costs. It was concluded that the strategic measures adopted regarding logistics activities took into consideration their characteristics and peculiarities contributing to keeping the company competitive.

STRATEGIC ALIGNMENT OF THE COMMODITY CHAINS OF SÃO PAULO INDUSTRY
Marcos Ricardo Rosa Georges, José Eduardo Rodrigues de Sousa, Samuel Carvalho De Benedicto, Flávio Bressan and José Antônio Carnevalli
[668-685]  [PDF]

This article proposes to conduct a diagnosis of the strategic alignment of commodity chains of the São Paulo State industry. The diagnosis was carried out by using as the theoretical framework the concept of strategic alignment of a supply chain proposed originally by Marshall Fisher (1997), but applied to all the commodity chains not to a supply chain in particular. For each commodity chain, a responsiveness index and demand uncertainty index which allowed positioning each one of commodity chains in the responsiveness spectrum and verifying the existence of the strategic alignment. The calculation of the responsiveness index was made from secondary data coming from the Economic Activity Survey (PEAP) done by the SEADE Foundation. For the commodity chains that proved outside the area of strategic alignment in the responsiveness spectrum, a suggestion of guidelines in the range of operations strategy which could drive into the strategic alignment zone was done. A brief theoretical review on strategic alignment of supply chain completes the article.

NURSING AUDIT IN BRAZILIAN UNIFIED HEALTH SYSTEM: An Integrative Review
Vanessa Moraes Liberatti, Maria do Carmo F. Lourenço Haddad, Mariana Angela Rossaneis and Raquel Gvozd
[686-693]  [PDF]

Audit is configured as an important tool in the transformation of work processes in public health institutions to promoting excellence in the quality of service with limited resources. Analyzing the scientific production on the audit of nursing in the Brazilian Unified Health System. This is an integrative review carried out with scientific studies published between 2004 and 2014 in the Lilacs and Medline and BDENf data. There were identified 4,142 studies, of which 11 met the inclusion criteria. There is a need for further studies regarding the audit of nursing in the Brazilian Unified Health System, because knowledge on the subject in the area is incipient.